RUH

50ML EDP

Ruh means spirit and it’s a reconstruction of the oriental theme to make it contemporary. Its fresh take on the style reveals the irreducible complexity and the dramatic character of the East.

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140,00$

Oriental is an aged idea that’s still in use also as an olfactory theme. I wanted to update that theme and bring it closer to today. The process brought out what changes and what stays the same. A newly blooming Turkish rose. The smell of coffee, attars, perfumes, incense, and spices still lingering in the air-conditioned souks. Still relevant as a symbol of abundance and excitement.

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